Week 9: Monetizing Your Website

By running a blog that is heavily influenced by my zero-waste lifestyle (despite being rather quiet about that influence thus far), I think this intersection of food and zero-waste leaves a lot of doors open for content. I can piggy back on holidays and popular trends in seasonal foods, but add a zero-waste twist that provides a service for my readers. When you’re looking to run a service blog, (i.e. a food blog or a lifestyle blog), you need to expect a certain level of reader activity- that’s just the nature of a service blog. You’re not just providing content to engage the readers attention, your content is going to provoke action.

So naturally, a comment section on your website becomes a pretty important tool. If they are interested in trying your work, or want to know where you got something, it allows them to ask you in an open space rather than click through screens to find your email. By publicly displaying the comments you also work to save yourself (and your viewer’s) time as they might find answers to questions before they’re forced to hit the keyboard.

Both of the sites I have linked here (yes, Dana from Minimalist Baker is listed once again- Dana, if you’re reading this, I think it’s safe to say I have a bit of a food-crush) feature advertisements of some kind. Once again, with a service blog, this is to be expected; showcasing the tools of your trade is of value to the reader and will only help to support the content provider. At the bottom of her page, Kathryn from Going Zero Waste features several tried and true zero-waste product providers that coincide with a strictly zero-waste lifestyle, while Dana became the co-creator of an online food photography school which spoke to the unique content of her site- that being high quality food photography AND minimalist recipes. In addition, Minimalist Baker features blogging tips from Dana’s husband John, and a kitchen shop which sells all the kitchen tools one might need to navigate their way through the hundreds of minimalist recipes.

Going Zero Waste is more of an advocacy/awareness service site, and as a result, features far less advertising/monetizing than Minimalist Baker; this is understandable when you consider the avenues that can be reached by the food blog industry. Cook books, kitchen tools, etc. It just makes sense. My dream niche online would be exactly as I stated at the start of this blog- the intersection between cooking/food and zero-waste. I think the audience reached by a food blog is already happy to engage, and I think flavoring that with a little bit of innocent (yet passionate) advocacy would enrich the space and give it more depth than a food blog alone could achieve.

Let’s sell a cookbook printed on 100% recycled paper. Let’s run a post on the top ten multi-use kitchen tools you’re guaranteed to find in a thrift store, or better yet, lets do a review on a piece of kitchen equipment that will do more than just one thing, and if you can find it used (which in this day and age, is not even a question) hell to the yes. Let’s develop a community that can justify running an ad for an online anti-plastic commodity store. Let’s find this intersection that can help direct attention and focus onto stores and venues that deserve the attention, while still maintaining the bottom line values and yes, supporting the content provider who deserves to be compensated for providing a resource and standing for something more than a price tag or a trend.

All the best,
Em

 

Leave a Reply

Your email address will not be published. Required fields are marked *