Upon first reading the opening page to Camoflauged Citizen, I am immediately reminded of James Hamblin’s, How to Talk to Strangers, because that seems to be the very wall CJ intends to break down while in his site. The audience targeted for this site is very general. Reading this blog would be like getting to know someone, because as a reader, you can’t really guess what CJ might be post about next- your allegiance as a reader is to the content producer first, and the content second. It is evident from his posts that he is aware of this relationship, and as far as marketability goes, it would be all about promoting himself and his unique qualities. But that’s the cool thing about the internet. A tiny space of the web, even a space that has a defined publisher-audience relationship can be incredibly dynamic. While CJ has created a space for his own personal musing and perspectives, it has the potential to host a community of people who view socializing the same was as CJ, even if they aren’t as interested in the direct content. As someone who only purchases used items (99% of the time, anyways) when I need them, the iPhone 7 post was something that obviously didn’t correspond with me, but I was still tempted to comment and be part of the conversation from a zero waste standpoint. This accessibility is one of the best “marketing” things CJ has done for the site, if I must talk in the language of business.
The content on the CC is thorough, and well written. As mentioned, the broad nature of this blog has the potential to confuse readers, but the posts are labelled clearly, and they cut straight to the point- something that is necessary if I’m going to engage with unpredictable content. The topics are interesting, and they go from a detailed focus, outwards, to a general statement, which any anthropologist/sociologist will tell you, is a great way to structure content when you’re using real life examples to talk about large overarching social themes. As a writer and a student, I’ve always found the topic of “publishing” very interesting, because (as mentioned 1000000000 in this class) now a days, anyone can publish on anything they want. My blog is old school, a sell out. I have given it a clear purpose and direction, whereas the CC is publishing for the sake of publishing and using the idea of “publics” to express his personal thoughts and opinions. I feel like Micheal Warner or Audrey Watters are just waiting to jump in here.
As far as design goes, I’m not an overly picky reader, but there were some things I noticed. I found the line length of the posts to be a little long and difficult to track. Additionally, the opening page still has “Slider Post 1/2” on the images, which quickly gives away that this is a student/workshop blog. However, that is really the only tell that this is a new blog. The opening page does a great job of immediately explaining the site and addressing the readers expectations, and the structure of the blogs (being lined one over the other) makes it easy for the reader to just keep reading the site’s content, rather than having to go and dig it up. I think the site could potentially benefit from using more pictures, but with a focus on the written content, they’re not necessary. The could, however, be used to liven up posts. Even something like a feature image that stays present when you click on a post would be good.
It was a pleasure checking out this site, and I look forward to reading more!
And yes, in case you’re wondering, I still haven’t figured out how to take a screen shot with my laptop. Bite me.
All the best,
The Dirt Mouth